Amidst Akame Tackle's lure and fishing equipment production upscaling, we were approached by Stewart to revitalise their brand and establish Akame Tackle as a leading distributor in their target market. Our main objective for Akame Tackle was to create a point of difference from its current competitors and establish a bold brand style that attracts the consumer. Through the use of a striking colour palette, an edgy and contemporary typeface and the utilisation of white space, we were able to create a brand that embodies everything Akame is striving to achieve.
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